Differentiation and Dead Chickens

“If you can differentiate a dead chicken, you can differentiate anything.” – Frank Perdue Before Perdue, there was no recognizable “chicken brand”, and no differentiation between chicken sources. If you wanted chicken, you would get whatever your local farmer, butcher or grocery store had available for sale. If the chicken was any good, it was Read more about Differentiation and Dead Chickens[…]

Why fix it if it’s not broken?

Marco is a salesman. He makes $60,000 a year. Marco has been working the same territory for almost 15 years and consistently brings in about $1M in gross revenue annually.  By the numbers, he’s a solid player, but never in the top 10 in his company. Marco’s company is happy. Marco is happy. All good, Read more about Why fix it if it’s not broken?[…]